(Oslo, 9 July 2009) Telenor Satellite Broadcasting (TSBc)
today announced that it has signed a long-term satellite distribution
agreement with UPC Direct, one of the largest Direct-to-Home (DTH)
providers in Central and Eastern Europe. The agreement will provide UPC
Direct with an initial 7 transponders to re-locate its current
broadcast traffic to the THOR 5 and THOR 6 satellites. THOR 5 was
launched in February 2008 and is currently in commercial operation,
while THOR 6 is set to launch in Q4 2009.
TSBc’s satellite fleet resides at the prime orbital location, 1 degree west,
which currently serves over 2 million DTH households in Romania,
Hungary, the Czech Republic, Slovakia and Moldova. With an extensive
choice of digital television and radio broadcasts in the UPC Direct
bouquet, the move will further strengthen 1 degree west as the fastest
growing orbital location in Central and Eastern Europe.
“We chose Telenor Satellite Broadcasting for their open and flexible approach in delivering a quality broadcast solution from 1 degree west. I am delighted that this agreement for UPC’s DTH-operations in The Czech
Republic, Hungary, Slovakia and Romania has been successfully concluded
under the supervision of Magnus Ternsjö, our new Managing Director for
UPC Direct. Telenor already has an established position within the
region and it gives us an obvious and advantageous consolidation
capability for UPC Direct as well as FocusSAT, which already is using
the Thor satellite system from Telenor” said Gene Musselman, President
and COO of UPC Broadband. “The move to 1 degree allows us to enrich our
offers to our subscribers in our markets both with additional local
valuable content as well as regional qualitative channels“.
“Telenor Satellite Broadcasting’s agreement with UPC Direct will significantly increase our digital reach within Central and Eastern Europe and it demonstrates our continued commitment to digital TV within the region”, said Cato Halsaa, Vice President and CEO of Telenor Satellite
Broadcasting, “This is a positive development in strengthening our long
standing relationship with UPC, which, over the years has grown through
the success of FocusSat in Romania. We look forward to continuing
working with UPC Direct and developing their broadcasting requirements
within this region”.
UPC plans to commence broadcasting services on 1 degree west during late spring 2010.