2008 pivotal for HDTV in Asia
June 26th, 2008

Major pay-TV operators in the Asia-Pacific, Middle East and Africa expect to carry more than 340 HD television channels by 2013, up from 32 channels currently, according to a new Euroconsult report commissioned by Malaysian satellite operator Measat. By the end of the year, 70 percent of the 25 platforms surveyed - including 21 in Asia - expect to be offering HD content, the report, A Survey on High Definition Television in Asia, found. According to the report, 12 percent currently offer HD services.

Euroconsult said the survey confirmed market reports showing 2008 as the pivotal year for HDTV launches outside of North America and Europe. Asian operators believe HD will increase revenue, according to survey director Stefane Chenard. The number of HD channels being offered by the platforms is forecast to reach 107 by mid-2009, 226 in 2011, and 341 in 2013.Over the next three to five years, HD will expand from between three and five channels to an average of 15 channels.

Pay-TV operators told Euroconsult that the biggest block to HD progress at the moment was the lack of content.

(Source: Asia-Pacific Broadcasting Union)