IOC set to receive US$2.5 billion from broadcasters
May 11th, 2008
The International Olympic Committee will receive US$2.5 billion from broadcasters between 2005 and 2008, according to an analysis by the Reuters news agency. Sportbusiness.com reports this amount is in addition to the US$866 million the IOC is expected to receive from its top sponsors’ programme, plus money from tickets and licensed programmes. The committee is also set to gain an additional US$1billion from local Chinese marketing contracts for the 2008 Beijing Olympic Games.
The reported figures place the Olympic Games above football’s World Cup in terms of financial success - television broadcasting rights for the 2006 World Cup were US$1.6 billion and marketing rights income was US$714 million.
Income from broadcasting and new media rights for the Vancouver 2010 Winter Games and London 2012 Olympics has already risen nearly 40 percent from the previous two-Games package of Beijing and Turin, and will be in excess of US$3 billion, the report said. The IOC estimates this figure to reach about US$3.3 billion. It has said some 15 percent of that will come from new media including the Internet and mobile phones.
(Source: Asia-Pacific Broadcasting Union)
Deci... cine castiga de aici? Tot cei care ne conduc... financiarrrr! Si cine platesteeee? Tot amarasteanuuu care vrea sa mai uite de necazuuuriii!
Oamenii se nasc si mor, fara ca macar sa aibe idee unde se afla cu adevarat si care e sensul existentei.
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