ProSiebenSat.1 and IBM digital platform
The ProSiebenSat.1 Group is setting up a pan-European digital platform in partnership with IBM. The aim is to build an all-digital, tapeless technology infrastructure that enables the delivery of TV programming to multiple platforms across Europe. The two companies have signed a ten-year outsourcing agreement with a value of over E200 million. IBM will take over and improve all of ProSiebenSat.1 Produktions IT business applications, IT and media systems.
ProSiebenSat.1 Group will establish a new playout centre in Munich. This together with the existing playout centre in London will transmit all the Group’s TV channels throughout Europe. In the course of the co-operation with IBM and the increased efficiency of a digital platform, the ProSiebenSat.1 Group is expecting savings of approximately E50 million over the next ten years.
(Source: ATV's News)
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