NATO launches new TV channel at summit
April 2nd, 2008
NATO Secretary General Jaap de Hoop Scheffer and Danish Prime Minister Anders Fogh Rasmussen launched a new web-based television channel meant to improve understanding of the Alliance roles, operation and missions at the NATO Summit in Bucharest. The new TV channel is the result of close cooperation between the NATO Public Diplomacy Division and the Danish Government to improve the way the Alliance communicates its work and image to the general public.
“When it comes to video, we are frankly in the stone age. NATO has no ability to gather video from the field, to show people what is happening. We are also barely on the field when it comes to the web,” NATO Secretary General Jaap de Hoop Scheffer said during a seminar on “Public Diplomacy in NATO-led Operations in Copenhagen in October 2007.
This new channel will help address that challenge. The channel is available on the NATO web site from today on www.natochannel.tv. Footage will also be available in broadcast quality for journalists and media organizations to download.
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