MTV Branded Bespoke Sky Boxes
April 2, 2008
You heard it right! and Sky have joined forces to offer limited edition designer Sky Boxes.
These bespoke boxes will be on limited supply and available as part of the April Sky multi-room promotions.
More information to follow….
Sky and MTV have launched a limited edition set-top box designed to extend the DTH platform’s share of second TV sets.
The limited edition receiver has been given a ‘cutting edge’ look based on a human x-ray with MTV at its heart.
The MTV designed box will retail at £49 and will be available from today through a dedicated Sky website. A Multiroom subscription will cost owners, or perhaps parents, an additional £10 per month. Some 1.5 million of Sky’s 8.2 million subscribers already have a Multiroom subscription.
The set-top is the latest piece of joint marketing between Sky and MTV, which ran a joint programming promotion over the recent Easter holiday period.
(Source: http://www.digitaluktv.com )
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