DIRECTV Expands Local HD Footprint

With the launch of four new markets last week, DIRECTV now delivers local HD programming in 76 U.S. cities. With the additions, DIRECTV's local high-def coverage now reaches nearly 76 percent of U.S. TV households, the satcaster said Friday.

DIRECTV customers in Cedar Rapids-Waterloo, Iowa; Louisville, Ky.; Paducah, Ky. and Wichita, Kan. now have access to their local broadcast networks in HD. The rollout is part of the company's nationwide expansion of high definition programming that currently includes 92 national HD channels.

In order to receive DIRECTV's local HD programming, customers need to have a H20 or H21 HD receiver or a HR20 or HR21 DIRECTV Plus HD DVR and a Ka/Ku band dish. As part of its HD rollout, DIRECTV is offering new customers a $100 rebate on all DIRECTV HD receivers.