Zee-backed Dish TV DTH platform is now in 2.7 million Indian homes, adding 297,000 new subscribers in the last quarter of 2007.
Growth rose from 278,000 net adds in the previous quarter.
Operating revenues rose a solid 48% over the previous quarter, from Rs755 million to Rs1,125 million.
But losses rose too. Net loss for the quarter was Rs1,160 million, compared with the previous quarter’s Rs919 million.
Dish TV chairman Subhash Chandra said that the platform had seen “sustained emphasis on subscriber acquisition and improvement in the quality of the subscriber base, through aggressive marketing initiatives.” That, added Chandra, was reflected in a “healthy” 26% increase in subscription revenues, promising more of the same focus.
Arun Kumar Kapoor, CEO, Dish TV said: "This festive season we have received a very encouraging response from the market, coming close on the heels of our new brand campaign featuring Shah Rukh Khan. Not only were our subscriber acquisitions in November one of the highest in the year, but our market share of industry at the end of the quarter stood at a robust 64%."
Dish TV now counts a new competitor, Sun Direct, in India’s southern states, as well as TataSky, against whom the platform competes across the country. - January 28 2008
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