Sky responds to Mediaset’s challenge

Italian pay-TV operator Sky Italia has responded to Mediaset’s new DTT pay-TV package Premium Gallery, by announcing more than 1,000 new movies a season, out of which 400 are premieres. In total, the channels carried by the DTH platform Sky Italia will air around 4,500 movies a year.

While Mediaset’s output deals with Warner and Universal will enable it to air TV series such as House, Law and Order, E.R. and Friends, the Fox channels carried by Sky Italia have the exclusive Italian rights to hit TV series such as Lost, Desperate Housewives, Grey's Anatomy and its spin-off Private Practice, as well as new series such as Mad Men, Cashmere Mafia.

Sky’s cheapest package, which includes entertainment, kids and news channels, costs E15 a month for a total of 52 channels.

Meanwhile, negotiations are underway between Mediaset and Sky for the carriage of the Premium Gallery pay-TV offer on satellite. Mediaset vice president, Piersilvio Berlusconi, has confirmed that he will soon discuss the issue with the head of NewsCorp for Europe and Asia, James Murdoch. Mediaset is also talking with leading Italian broadband operators.

(Source: ATV's News)