Global satellite demand continues to rise

With the highest growth rate of any market segment, analysts are calling Ku-band video services like distribution for FTA and cable headends, DTH, contribution and occasional use the global commercial satellite market's rising stars. If certain projections hold true, more than 500 36 MHz transponder equivalents of Ku-band capacity will be added to global capacity demand by next year - with half coming from DTH markets alone.

According to research firm NSR, every region of the world is showing sustained growth from direct-to-home services, it says there are no reasons why this will change well into 2012. NSR researchers say the satellite industry has stumbled on a number of new and promising markets, with internet access to commercial airlines being one that holds promise for new demand. Although the firm says this segment will eventually take off, satellite insiders should concentrate on what satellites do well besides video delivery.