Blu-Ray & HD-DVD can co-exist
A Screen Digest report says both Blu-Ray and HD-DVD can get firm footholds and co-exist.
The study looks forward to 2011 and warns studios that if they support only one packaged HD standard they will lose out on potential sales revenues. Screen Digest says consumers will more than triple their spending on one or other of the formats next year, rising from $438m this year to $1.55bn next year.
"Christmas 2007 is going to be critical for the HD video business," says Richard Cooper, Screen Digest’s video analyst. "Both formats will be seeking to secure consumer buy-in to their proposition during the critical holiday season but with so much at stake on both sides we think it is highly unlikely that one format will emerge as the 'winner.'
Cooper predicted that despite their current positions, eventually “most will decide to offer their titles on HD-DVD and Blu-Ray in order to maximise their returns”.