Brazil to launch public broadcaster on European model
Thursday, September 13th, 2007
On 2 December, the Brazilian government will launch TV Brasil, a federal government-backed broadcaster modeled after European public broadcastes, particularly the BBC. TV Brasil will be the flagship company of a state-owned media group, which will include achain of radio stations and a news agency.
The creation of TV Brasil is linked with the launch of digital TV in the country. All existing analogue channels are scheduled to begin digital transmissions in Săo Paulo on Dec. 2. The other regions of the country are due to follow in 2008. “This is perhaps the last window of opportunity for public television here. If the migration to digital is accomplished before public TV is fully established, it will be difficult to recover the lost ground,” says Mnister for Social Education Franklin Martins.
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