Monday, August 20th, 2007 (Tokyo) — Nikon Corp. of Japan this morning unveiled their newest digital SLR targeted toward professionals, the Nikon D3. But while Nikon maintains that the D3 is a groundbreaking development in the world of digital imaging, photographers and analysts alike seem to be scratching their heads.
"It's a brick, a frickin' brick," said an obviously agitated Tommy Hogan, professional photographer.
"Yes, it's a brick," admitted Nikon President, CEO and COO Michio Kariya. "However, research showed us that we were rapidly losing market share in the professional realm to Canon. Here at Nikon, we're not so prideful that we refuse to admit when we're wrong. If photographers want a camera like Canon offers, we'll build a camera like Canon offers. In this case, the brick was the closest we could come to achieving the ergonomics found in Canon's 5D."