HIWIRE™ and SES AMERICOM load the programming lineup for mobile TV trial

- Major U.S. trial of DVB-H cell phone video to feature 24 channels of live programming

- Largest channel lineup of high-quality multicast television mobile TV ever trialed with consumers anywhere around the globe

LAS VEGAS – July 18, 2007 – SES AMERICOM, an SES company (Euronext Paris and Luxembourg stock exchanges: SESG), and HIWIRE™, a subsidiary of Aloha Partners, the largest owner of 700 MHz spectrum in the U.S., today unveiled an initial group of TV content companies and channels that will be part of its overall channel lineup for the parties’ upcoming consumer trials in Las Vegas. Consumer test participants will use the Hiwire Digital Video Broadcast-Handheld (DVB-H) system operating on their standard cell phones throughout the city.

The Hiwire Las Vegas trial will feature the largest channel lineup of high-quality multicast mobile television ever tested with consumers anywhere around the globe. The trial will also deliver up to three times as many channels as any similar mobile TV network in the United States, giving consumers the depth of programming that satisfies their appetite for TV.

Hiwire will leverage Aloha Partners’ sizable 700 MHz spectrum capacity to deliver this unprecedented channel lineup of high-quality, full-frame rate TV to consumers. The channel lineup, procured by SES AMERICOM, includes top, leading programmers and networks, with seven channels from Discovery Communications (including Discovery Channel, Animal Planet, TLC, Discovery Kids and Discovery’s dedicated mobile network, Discovery Mobile), six channels from MTV Networks (including CMT, COMEDY CENTRAL, MTV, Nickelodeon, Spike TV and VH1), two channels from Turner Broadcasting – CNN Mobile Live and Cartoon Networks/Adult Swim Mobile, Anime Network, E!, Fox News Channel, Travel Channel, The Weather Channel, MavTV and AccuWeather.com. The parties are in discussions to add other programming services as well which will be finalized prior to the consumer launch, scheduled to begin this month.

“The Hiwire SES AMERICOM joint mobile TV trial is delivering three times the number of broadcast quality television channels of any other U.S. mobile TV system being utilized today,” said Bill Squadron, President of SES AMERICOM’s IP PRIME division. “By joining our impressive 24 channel lineup, this innovative group of programmers and networks will be able to learn right along with us when it comes to the consumer preferences and technical performance that the trial demonstrates.”

“Our trial will be a historic milestone as we have amassed the largest channel lineup of high-quality, streaming mobile TV ever trialed by consumers” said Scott Wills, president and COO of Hiwire. “We deeply appreciate the support that our programming partners have shown and their commitment to uniquely test the impact of programming on mobile TV in the U.S. We all hope to gain new insights about mobile TV viewer’s habits and needs.”

(Source: SES)