Idiot box to get HITS
NEW DELHI: After Conditional Access System (CAS) and Direct to Home (DTH), you may soon have yet another option — Headend in the Sky (HITS) — a digital platform which can revolutionise TV viewing and also lower your monthly cable bills.
The difference between HITS and other digital formats such as CAS and DTH is that it is an interactive system where you can use the same infrastructure (set-top-box) to watch the programmes at your choice of timing and also access other facilities like running searches, pay-per view and blocking programming by title, channel or rating. HITS gives the viewer the flexibility to subscribe to a one-time programme on a channel, rather than the channel, thereby bringing down his bill.
According to sources, the information and broadcasting (I&B) ministry has asked telecom regulator Trai to launch a consultation process to explore the possibilities of permitting cable operators to roll out HITS in the country. This is because, many players in the broadcast space such as Zee (Siticable) and Wire and Wireless India (WWIL) have already approached both the I&B ministry and also Trai with their roll-out plans and business models for offering HITS. In fact, the I&B ministry has already constituted a committee to help DD roll out this platform after Trai puts the requisite guidelines in place, sources added.
With HITS, you can also re-watch programmes, or see shows that you missed out, browse through the programming choices, in real time, run searches on screen by channel, genre, title or time, set reminders that appear on the screen before a program begins (in case you are watching another channel) and order Pay-Per-View movies, music and events.
HITS works as follows: the infrastructure provider down links all the pay channels and decodes it. These signals are then scrambled according to the requirement after going through the conditional access system. They are uplinked again to a satellite which acts as a ‘Headend in the Sky’ and beams these signals to all the Headends at the local cable operator’s end. The local cable operator must invest about Rs 2 lakh to install the headend.
To select the content, the subscriber calls up a toll free number which connects him to the Subscriber Management System (SMS) and logs in his request. The SMS centre gives the message to the earth station which executes the request through a data controller and also generates the monthly bill of the subscriber, which are then distributed by the local cable operators.
Wire and Wireless also has already put business plans to roll out this service: “HITS provides new and innovative programming experience while maximising valuable plant bandwidth at the same time. WWIL is scheduled to expand in 66 cities within three years. Subscribers will be acquired both on analogue cable and digital cable and also through HITS,” the MSO said
You cannot teach a man anything; you can only help him find it within himself.
Thanks for the news. But this means we need to stick on to the Cable operators? Some are worst thats why there were takers for DTH.
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