Global content security provider I R D E T O has tied up with Sun TV for its new direct-to-home (DTH) satellite television service.

Sun TV would use I R D E T O's conditional access system (CAS) to manage content and revenues in the satellite broadcasting venture and has placed an initial order for 5,00,000 I R D E T O smart cards. The company is set to introduce its DTH pay TV network following the launch of a next-generation Insat communications satellite by the Indian Space Research Organisation in September.

"As broadcasters like Sun TV expand their operations across digital cable, satellite and other platforms, they will increasingly depend on content protection systems that can be deployed across a spectrum of convergent broadcasting technologies," I R D E T O CEO Graham Kill said.

Headquartered near Amsterdam, I R D E T O is a subsidiary of the multinational media group Naspers and specialises in designing, developing and marketing end-to-end solutions to manage and protect content from unauthorised access in the television broadcast, broadband and mobile environments.