Nimbus, SET in talks for cricket distribution deal
NEW DELHI: Sports broadcaster Nimbus is understood to be in advanced talks with Sony Entertainment Television for distributing cricket matches to be played in India after Star India pulled out from an earlier deal.
Industry sources said talks between Nimbus and SET for a four-year deal were likely to be finalised soon. Nimbus has already tied up with SAB TV, owned by SET, to broadcast with commentary in Hindi for the five matches that India will play in the upcoming one-day international series in Ireland.
When contacted, Nimbus Managing Director Harish Thawani declined to confirm or deny the development.
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"We cannot comment at the moment," he said.
A company official, however, said Nimbus was likely to finalise a distributor within a week.
Nimbus had earlier signed a Rs 1,000 crore, four-year distribution deal with Star India but the latter pulled out from the deal citing lack of exclusivity after the government's policy of making it mandatory for private broadcasters to share feed with Doordarshan.
According to reports, Nimbus had approached a Singapore court seeking damages to the tune of over Rs 1,200 crore.
Nimbus holds telecast rights from BCCI for four years for all cricket matches to be played in India. It has already signed up with Sun News for Tamil, Gemini News for Telugu, Udaya Varthalugu for Kannada, while sharing feed with Doordarshan for the upcoming series.
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Thanks for the news. Why Nimbus still a pay channel? Sun news & DD are FTA. It is silly to see Nimbus still wanting to be a pay channel.
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