MySpace is preparing to launch a series of branded news and entertainment video channels over the next few months. The videos will be available as a separate section within MySpace Video from news outlets including National Geographic, The New York Times, Reuters, and entertainment/lifestyle producers including The Daily Reel, Expert Village, Flow and Fox’s IGN Entertainment.
Jeff Berman, GM of video for MySpace, commented: "We’re empowering our partners to customise their own video channels and use them as hubs to create a niche experience for users. (This) announcement is a sign of things to come for MySpace Video."
These channels will join MySpace Video’s other forthcoming video programs, including reality show, ‘Independent’ and existing features such as the site’s deal with Michael Eisner’s Vuguru to air ‘Prom Queen’, and the launch of a dedicated film trailer community Trailer Park.