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  1. #1
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    Default BBC to launch two more channels in India by 2008


    BBC to launch two more channels in India by 2008

    BBC Worldwide, the commercial arm of British Broadcasting Corporation (BBC), will launch two more channels in India by 2008 — BBC Knowledge and BBC Lifestyle.

    Recently BBC has launched two channels - BBC Entertainment and CBeebies, on the Tata Sky DTH platform, wherein these two channels have been added to the super-saver package of Tata Sky. Prior to this, BBC Worldwide has already made its mark in India through its print partnership.

    Christine Leo-McKerrow, Senior Vice president, Asia Pacific, BBC Global Channels, said, "BBC Entertainment and Cbeebies conducted a research last year before entering the India market. We underestimated the pertinence of the BBC brand here in India and was really surprised to discover the brand's strength. In our global channel's portfolio we have six channels -BBC World, BBC Entertainment, CBeebies, BBC Knowledge, BBC Lifestyle and BBC HT. There is definitely room for BBC Knowledge and BBC Lifestyle in the country but it is a matter of figuring out the right time to bring these to India. I would like to see it happen next year."

    Though Leo-McKerrow declined to divulge any information regarding the network's investments in India, it is learnt that BBC has made investments in two phases. In the first phase, the network has invested in getting these two channels in India and in the second phase they have paid Tata Sky for the bandwidth which includes the technical cost.

    She added, "When we came to do our India plans we found various models for launching the channels. For example, there are some channels that go in the top-three slots to have the advertising sales and then there are some channels that are not so aggressive about ad sales but still expect to make money. And we are looking at the second slot and so we expect to be profitable. Our economic model is sound and is based on profit."

    It may be also noted that IOL Broadband has recently entered into a tie-up with BBC, which will enable it to provide Cbeebies Kids Channel and BBC Entertainment on IOL IPTV. The company is India's first commercially launched IPTV service provider to demonstrate a fully workable IPTV solution and IOL Broadband has advanced IP based Next Generation Network.
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  2. #2
    Alexius
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    cool hopefully this will also go round to other asian providers too...

    i wonder if they are going to pass BBC Food on as well... currently only on multichoice...

  3. #3
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    Quote Originally Posted by Alexius View Post
    cool hopefully this will also go round to other asian providers too...

    i wonder if they are going to pass BBC Food on as well... currently only on multichoice...
    HEAR HEAR Alexius, I am also looking forward to those two new channels in Asia.

 

 

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