Joost inks advertising agreements with 32 companies

Joost, the Netherlands-based internet television service, has signed 32 leading companies from around the world as advertising launch partners.

Joost has worked with more than 20 media and brand agencies to develop advertising campaigns for their clients. Additionally, through a partnership with Frank N. Magid Associates, Joost will measure user consumption habits and advertising efficacy, including ad awareness, receptivity, engagement, brand enhancement and intent-to-purchase, for launch partners.

Joost is offering a range of advertising options, including conventional advertising units similar to those found on TV and the internet, such as stills, spots, overlays and widgets, and other types of advertising, such as branded entertainment and channel sponsorship and promotion.

(Source: Digital Media Europe)