I had heard some times back that the govt of india was planning to provide permission for broadcasting adult content after 11.oop.m /IST..
Is it true and if yes when is it probably supposed to happen
" From http://economictimes.indiatimes.com/...ow/1842315.cms
NEW DELHI: TV viewing at nights will soon become hotter, and it’s not just viewers but broadcasters and advertisers as well, who are cheering! Despite the ban on FTV and AXN for their so-called ‘raunchy’ content, the government has finalised guidelines to legalise the airing of adult content on TV channels.
As per the norms which will be incorporated into the Broadcast Bill, TV channels will be allowed to air ‘adult content’, including films classified as A or U/A, between 11 pm and 5 am, sources told ET. The Broadcast Bill is scheduled to be taken up by Parliament during the winter session.
This will also mark the first instance of the government specifying a ‘Content Code’ for TV programmes. (The draft regulations of the Broadcast Bill, made public last year, remains silent on this issue.). The code will also specify a list of self-regulation rules, violations of which will be monitored by a panel.
However, the methodology for the constitution of the panel and its members remain unclear. Another possibility is that the proposed Broadcast Regulatory Authority of India (in the broadcast Bill) will have the jurisdiction to oversee violations to code of conduct for TV channels.
Industry experts say the time band for adult content could lead to a huge spurt in TRPs and to a lesser extent, ad revenues, for TV channels in those late hours.
STAR India president (ad sales and distribution) Paritosh Joshi said, “If adult viewership is legislated on ad revenues, however, could be marginal, considering that the only directly sexual product category that is currently advertised in India is condoms.” Direct advertising of products such as alcohol and tobacco is in any case banned, he pointed out.
Said Piyush Pandey, group president and national creative director, O&M India, “It is a good beginning. Allowing airing of adult content could generate interest from advertisers of products such as condoms.” But it is unlikely that advertisers of products which have so far been beyond the domain of television, could flock to tap the late night audience.
As Pranesh Misra, Lowe India president and COO, pointed out, “All advertising is governed by the ASCI (Advertising Standards Council of India), which has fairly stringent rules for moderating advertising content. However, products linked to adult-oriented consumption could see a spurt on the late night band.”
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