Music Choice acquires Xtra Music
Monday, March 26th, 2007
Music Choice Limited, Europe’s longest established and leading digital music provider, has acquired Xtra Music Limited, the European distributor of DMX’s digital audio channels on satellite, cable and broadband across Europe. The purchase from Maxide Music, Inc. and LGI Ventures BV (part of Liberty Global Group), for an undisclosed amount, brings Music Choice’s music channels into four million more homes, boosting the audience to 40 million households and extending coverage in over 8 European countries, including Austria, France, Germany, Netherlands, Norway, Poland, Ukraine and Turkey among others.
Tracks on Xtra are presently selected using an automated operation out of the United States and provided to each country with no localisation. That will change when dozens of Music Choice music specialists around the world bring their musical knowledge and experience, particularly in local music, to the services. With a proven track record in aligning music channels to local tastes, Music Choice will provide unique music services to individual clients in the different European markets. Additionally, the Xtra brand is to be phased out, with the more recognised Music Choice brand taking its place.
(Source: Music Choice)
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