ZDF-Germany goes all out with new media
Monday, March 19th, 2007

In an attempt to lure young viewers, German public broadcaster ZDF is going all out with new media offering a wide range of new services. These include the online ZDF Mediathek, daily podcasts and mobile TV on DVB-H, DMB and UMTS, a 3G mobile phone technology. On DTT, the broadcaster also offers ZDF Digitext, reports Broadband TV News.

ZDF is offering an online catch-up service called ZDF Mediathek, which gives viewers the opportunity to watch programmes from the past seven days. “We plan to have at least 50 percent of our programmes from the past seven days available on this service,” said a spokesperson for the channel. “We will offer all programmes for which we own the online rights.”

ZDF has also started to broadcast its daily Heute newscast as a video podcast available for download and later viewing. The channel is now also commercially available on the DMB service from Deutsche Mobilen Fernsehen (DMF) and on various UMTS services and on trial on DVB-H.

“On mobile TV we will not be the broadcaster ourselves, but offer our channel for free to every platform,” said the spokesperson. It is the strict policy of all German public broadcasters to make their programmes and channels available free of charge to all possible media.

(Source: Asia-Pacific Broadcasting Union)