Berlusconi’s Forza Italian to launch own TV channel
Sunday, March 18th, 2007

Former Italian Prime Minister Silvio Berlusuconi’s political party Forza Italia is starting its own TV channel in May. The station, which will broadcast free-to-air via satellite and digital terrestrial TV (DVB-T) is intended, in the eyes of Forza Italia, to offer a balance to the dominance of the centre-left in the country’s communication resources. The station will use DVB-T capacity provided by Mediaset, the company of which Berlusconi’s Fininvest is the largest shareholder.

Forza Italia claims that, on the channels of the public broadcaster RAI, Prime Minister Romano Prodi is on screen four times as much as Berlusconi. Forza Italia’s new station will be run by a prominent member of the party, Michela Brambilla. A number of Mediaset journalistic executives will work for the station, which will have a limited budget. A total of no more than 20 people will be employed in Rome and Milan.