Virgin Radio set to launch in Dubai
Wednesday, March 7th, 2007
Dubai’s Arab Media Group (AMG) has signed a preliminary deal with Virgin Radio to launch the station in Dubai. AMG boss Abdullatif Al Sayegh told ArabianBusiness.com that a memorandum of understanding with Virgin has been signed, and a deal should be done over the next few weeks.
The new station could fall under AMG’s Arabian Radio Network, which currently operates eight stations, according to the AMG website. Al Sayegh says that the company is “not quite sure” whether Virgin Radio would replace one of the existing stations or be an addition to them.
Virgin radio started in the UK in the 1990s, and the UK station was later sold to the SMG group. Virgin Radio International is still owned by Sir Richard Branson. Virgin Radio Asia ,established in 2001, runs stations in Bangkok, Delhi, Mumbai and Bengaluru (formerly Bangalore), and plans to shortly launch in Kolkata. “Virgin Radio International is now exploring opportunities in Asia, the Middle East, Africa and Europe and expects to launch many more stations over the coming years,” says a statement on its website.
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