Dutch public TV not popular with Turks, Moroccans, Surinamers and Antilleans
Wednesday, February 28th, 2007

The Dutch public TV channels are not popular with some of the largest immigrant groups in the Netherlands. 39% of Turks, Moroccans, Surinamers and Antilleans don’t watch any public TV channel. That’s a big contrast with the commercial stations. 45% of the same groups watch them for more than one hour a day, compared with just 8% for the public channels.

The survey of 2400 immigrants from these four ethnic groups was conducted by Foquz Etnomarketing. The latest figures show that Turks, especially, are not being reached by public broadcasting. 51% of the Turks surveyed said they never watch a public channel, compared to 43% of Antilleans, 40% of Moroccans, and 31% of Surinamers.

The commercial channels do a lot better. 35% of Turks, 26% of Moroccans, 19% of Antilleans and 15% of Surinamers say they never watch them. RTL4 is the most popular channel amongst Morcoccans, Surinamers and Antilleans. Turks prefer SBS6.

The lack of interest in the public channels is most marked amongst teenagers aged 15-19 years, of whom two thirds never watch Nederland 1, 2 or 3. Of the 35-plussers, this figure is around 52%.

At the end of last year, the public broadcasters pledged to do more to attract viewers from the immigrant groups. It’s not clear how much of the 100 million euro extra that has been allocated to the public broadcasters by the new government will be invested in this area.

(Source: Foquz Media)