Tomorrows World to be used to highlight BBCs technology reporting
Friday, January 5th, 2007

BBC News is to bring back Tomorrows World across all its platforms to help audiences understand new technology and how it will change their lives. While the programme itself will not return, elements of the title sequence and the logo of the much-loved BBC series will be used to brand the BBCs reporting of the world of new technology across TV, radio and online.

The much respected Maggie Philbin, who was a reporter and presenter on Tomorrows World for eight years in the Eighties, will be on hand to offer analysis and extra detail. Maggie will make her first appearance on Breakfast (BBC One and BBC News 24) on Monday.

The association with Tomorrows World is part of a commitment across BBC News to help audiences make sense of the technologies that will change our lives. Tomorrows Worlds reputation for correct predictions and good storytelling can help make it less daunting and more relevant for those fearful of change while staying at the cutting edge of new developments.

Peter Horrocks, BBC Head of Television News, said: Technological change and its impact on all our lives is one of the big stories of the moment. Tomorrows World was a much-loved programme with a strong and enduring reputation for engaging journalism. Bringing the brand back across all our platforms will allow us to use that reputation to help people who might find the pace of change bewildering and also to reflect the excitement felt by many of our audiences about new technology.

Maggie Philbin added: Its great to be involved in Tomorrows World again. Bringing the brand back in this way across TV radio and online fits perfectly with technological change. This will be a great new way of telling this exciting story.

(Source: BBC)