Arab firm says it plans MTV Arabiya with Viacom unit
Wednesday, December 27th, 2006
Arabian Television Network (ATN) said today it and MTV’s parent company Viacom would launch MTV Arabiya in the second half of 2007. ATN said in a statement the new 24-hour satellite station would tap the youth market in the Middle East where about half of the po****tion is under 25 years of age.
The new free-to-air channel’s programming will include both MTV’s international shows and local programming, said ATN, a subsidiary of the newly launched Dubai-based Arabian Broadcasting Network. ATN said its partner in the project was MTV Networks International, a unit of Viacom Networks Europe Inc.
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