Sky expands online via 365 purchase
BSkyB has acquired online sports group 365 Media—formerly known as ukbetting—for £96m. 365 snapped up several online sports and gambling brands in the aftermath of the dot com bubble, and owns Football365.com, Cricket365.com, TEAMtalk.com and Sportinglife.com. In total 365's sites attract more than 9m users each month.
Sky financial chief Jermy Darroch said the acquisition supported Sky's strategy of becoming a leading provider of online sports and gaming services.
"Bringing together 365 Media's extensive network of sports and gaming web sites with our own Sky Sports and SkyBet businesses will allow us to reach a broader audience," said Darroch. "This will give us greater presence in online advertising and will position us to take full advantage of growing opportunities in gaming."
Earlier this month Sky announced a ground-breaking alliance with Google to offer Sky's broadband customers a suite of new search, communications and video services. The pair also agreed to explore joint opportunities in future forms of web, TV and mobile advertising, sharing revenues from click-throughs on sponsored links. This summer Sky took full ow