SES Astra Signs Blucom Contract With PROSIEBENSAT1
* Interactive TV via mobile technology / Satellite provides additional information in parallel to programmes / Ten channels now use Blucom.
SES ASTRA, an SES GLOBAL company (Euronext Paris and Luxembourg Stock Exchange: SESG), has announced today that the German commercial broadcasters ProSieben, Sat.1 and N24 will offer the interactive service Blucom as of 2007. The number of broadcasters using the ASTRA service Blucom has now increased to ten.
The interactive Blucom technology supports services like programme announcements, weather information, lottery and sports results or further programme information. Additionally, it enables ways of interaction such as voting, downloads, chats, and advertising, which actively involve the viewer in the ongoing programme. The return channel operates via the mobile phone.
The Blucom offers from ProSiebenSat.1 use the mobile telephone system standards UMTS or GPRS as well as by Bluetooth technology via the set-top box, enabling all TV households in Germany benefit from the service, no matter whether they receive the channels via satellite, cable or terrestrial antenna. The only tool necessary is a browser which can be ordered by a text message (SMS) and has to be downloaded onto the mobile phone.
“We are excited about our new Blucom partners because the agreement with the three strong brands ProSieben, Sat.1 and N24 will strengthen the acceptance of Blucom in the market”, says Alexander Oudendijk, Chief Commercial Officer of SES ASTRA. “Blucom offers a simple, attractive and cost efficient way of communication between broadcasters and their audience – in parallel to the programmes. With the award-winning service Blucom, ProSiebenSat.1 Media AG will offer its young target groups an additional attraction.”
Dr. Marcus Englert, Member of the Executive Board of the ProSiebenSat.1 Media AG and Managing Director of SevenOne Intermedia, the multimedia company of the ProSiebenSat.1 Group, says: “The additional interactive service coming with our TV programmes is an important part of our activities to deepen our relations with the audience and to generate new revenues. The mobile phone becomes an elementary return channel for this interaction. The increasing penetration of households with mobile handhelds of the latest generation broadens the opportunities to reach the customer with mobile services via a further display. Our TV offers accompanied by Blucom create an attractive added value for our audiences.”
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