Turner Broadcasting System Chooses Encoders

Scientific Atlanta, a Cisco company, today announced that Turner Broadcasting System, Inc. (TBS, Inc.) has chosen Scientific Atlanta’s MPEG-4 D9034 Encoder to provide MPEG-4 signals for telecom companies. Turner Broadcasting will be the first U.S. linear programmer to provide its own MPEG-4 signal for Internet Protocol delivery of video content, enabling telecom operators to offer quality video as a part of their services to customers.

Scientific Atlanta’s standard-definition MPEG-4 systems using its D9034 Encoders will be installed at Turner Broadcasting’s Techwood campus and CNN Center in Atlanta to provide signals for CNN, CNN Headline News, TBS, TNT, Cartoon Network and Turner Classic Movies. MPEG-4 advanced compression technology (AVC) will help telecom operators deliver more channels simultaneously to the home at bandwidth saving bit rates, without compromising video quality. Additionally, the Scientific Atlanta system has the capability to mix both MPEG-2 and MPEG-4 signals in one transport stream. This gives programmers the flexibility to provide both MPEG-2 and MPEG-4 content from the same transponder, using the same conditional access and network management system for simplified operations and a unified authorization procedure for individual customers.

“Turner Broadcasting is pleased that by the end of the year, it will be able to provide five of our popular cable television networks to licensed operators in an IPTV-compatible format,” said Mike DeHart, vice president of domestic distribution for Turner Network Sales (TNS). “We’re responding to the need of small operators to find a cost effective alternative to re-encoding and a method to receive the Turner networks in a compatible format. As we migrate and convert our ana*og networks to digital, more satellite capacity will become available to expand the MPEG IV system, enabling us to deliver all 10 linear Turner networks in an IPTV compatible format.”