NBA Debuts New Programming Lineup on SIRIUS Satellite Radio

The National Basketball Association and SIRIUS Satellite Radio (Nasdaq: SIRI), the Official Satellite Radio Partner of the NBA, announced today a new exclusive programming lineup on NBA Radio on SIRIUS, channel 127, the first 24/7, year-round radio channel devoted to the NBA.

NBA Radio on SIRIUS will provide the most comprehensive, in-depth radio coverage of the NBA, with live play-by-play of NBA games and exclusive daily live talk shows hosted by Hall of Famer Rick Barry, Kenny "The Jet" Smith, Ian Eagle, Frank Isola, Rich Ackerman and others. Each show will include up-to- the-minute news, expert ****ysis and exclusive interviews with players, coaches and other NBA insiders.

As the Official Satellite Radio Partner of the NBA, SIRIUS is the exclusive provider of NBA Season Pass, the programming package that features more than 1000 regular season games, plus every game of the NBA Playoffs and The Finals. SIRIUS has the exclusive national radio rights to NBA team radio broadcasts and will air regular season games from every NBA team.

Live game coverage tips off on SIRIUS Tuesday, Oct. 31, with the defending NBA Champion Miami Heat hosting the Chicago Bulls at 8pm ET/7pm CT on channel 127.

"SIRIUS already provides fans with more live NBA games than any other radio outlet," said Steve Cohen, SIRIUS' Vice President of Sports Programming. "Now SIRIUS and the NBA will supplement that live game coverage with expert talk radio every day of the week that will be hosted by some of the smartest and most accomplished names in professional basketball, including former star players Rick Barry and Kenny Smith."

"NBA Radio on SIRIUS is the perfect complement to NBA TV and enabling the NBA to reach basketball fans 24/7," said Steve Herbst, Senior Vice President, Broadcasting and General Manager, NBA TV. "With the addition of NBA legend Rick Barry, New York Daily News Knicks beat writer Frank Isola and veteran host Rich Ackerman to our all-star lineup; we will continue to be able to feed the insatiable appetite of our fans who constantly hunger for new and informative basketball news."

NBA Radio on SIRIUS // ch. 127, Programming Highlights: (All times ET)

* Tip Off, hosted by Frank Isola and Rich Ackerman (weekdays, 6-9 a.m.). Isola currently serves as the New York Knicks beat writer for the New York Daily News as well as a contributor to NBA TV. Ackerman has worked at stations in Charlotte, Washington, DC and Chicago before joining ESPN Radio, where he hosted the 1997 NBA Draft lottery, the NBA on ESPN studio show and the WNBA Finals. Most recently, Ackerman worked at WFAN in New York. The program re-airs daily from 9am-12pm.

* Full Court Press, hosted by Kenny Smith and Ian Eagle (weekdays, 12-3 p.m.). NBA vet and TNT/TBS ****yst Smith and Eagle, play-by-play voice of the New Jersey Nets on YES, return for their second year together on Full Court Press, which aired last season on channel 123.

* In The Paint, hosted by Rick Barry (weekdays, 3-6 p.m.). The Hall of Fame forward was named as one of the 50 Greatest Players in NBA history and is the only player ever to lead the NCAA, NBA and ABA in scoring. A 12-time All-Star, Barry scored more than 25,000 points over 14 seasons as a professional. He won an NBA Championship in 1975 and was named MVP of the 1975 Finals.

NBA Radio on SIRIUS and NBA Season Pass are provided to SIRIUS customers at no additional cost over SIRIUS' basic monthly subscription fee.

SIRIUS is also the Official Satellite Radio Partner of the NFL, NHL, and Wimbledon Championships. SIRIUS provides sports news, talk and play-by-play action for more than 150 colleges, including the entire NCAA(R) Division I Men's Basketball Championship, plus several of the year's top thoroughbred horse races. Starting in 2007, SIRIUS will be the official satellite radio home of NASCAR.