ProSiebenSat.1 Welt Secures Bundesliga Rights
ProSiebenSat.1 Group’s international channel, ProSiebenSat.1 Welt, is expanding its soccer programming and has picked up the North American pay-TV rights to Bundesliga matches.
ProSiebenSat.1 Welt acquired the Bundesliga rights from sportsman media group, which markets the international broadcasting rights on behalf of DFL Deutsche Fussball Liga. ProSiebenSat.1 Welt will be cooperating with Unity Media’s channel arena for its Bundesliga coverage in the U.S. and Canada, airing its sports analysis show Die Grosse Bundesliga Samstagsshow.
ProSiebenSat.1 Welt launched in the U.S. in February 2005, and has already gained more than 14,000 subscribers. Since June 2006, the station has also been on the air in Canada.
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