Tata Sky Ltd., an 80:20 JV between TATA and STAR, launched its Tata Sky satellite television service across 300 cities in India today, bringing unprecedented television entertainment to viewers across the country.

With attractively priced hardware (Rs. 2,999) and a Special Introductory Offer of only Rs. 200 per month, Tata Sky will offer subscribers, channels from STAR, Sony, Discovery, Disney, MTV, NDTV, ESPN STAR Sports, National Geographic, Eenadu, TV Today, Asianet and many more.

The service has been designed to give subscribers a choice of all their favorite television channels in DVD quality picture and CD quality sound. In addition, subscribers can now control the way they watch television through a host of interactive services such as an on-screen program guide, Actve Sports, Actve STAR News, Actve Newsroom and Actve Khabar.

Vikram Kaushik, Managing Director & CEO, Tata Sky said, “By bringing satellite television directly into Indian homes, Tata Sky is set to change the way viewers watch television – with pristine quality, choice, convenience and control at their fingertips, delivered at a competitive price. We are confident that offering a television service that is second to none, while providing top-of-the-line convenient and efficient customer service to our subscribers throughout every contact point including sales, service and billing, will set us apart from the competition. We look forward to bringing the magic of Tata Sky to television viewers throughout the country.”

To offer maximum convenience to subscribers, Tata Sky has set up a pan-India distribution network of popular consumer electronic stores and mobile phone outlets for retailing its hardware and prepaid recharge vouchers. The company has also tied up with LG, ITC International Business Division and Indian Oil Corporation as part of its distribution drive.

Tata Sky will be responsible for installing and servicing the hardware at every subscriber's home, thereby ensuring the highest levels of customer service. The company has engaged a field force of approximately 3000 people who will be complemented by a high-end 24x7 call centre, manned by multi-lingual customer service associates, trained to solve all customer problems.