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  1. #1
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    Default MTV puts VH2 into ''Flux''

    MTV puts VH2 into ''Flux''
    26.07.2006

    MTV Networks UK and Ireland is bringing the curtain down on its VH2 music channel and replacing it with a new user-generated, audience-scheduled proposition called MTV Flux.

    The move reflects not only how the alternative music featured on VH2 has become move mainstream since the channel launched in 2003, but how MTV believes its viewers are changing too, demanding more control over what they watch.

    The Viacom-owned company's plan for an audience-driven channel was revealed at the Edinburgh International Television Festival last August by Michiel Bakker, executive VP and MD of UK, Eire and Nordic.

    Bakker said the project, then known as MyMTV, would take the place of existing channel MTV Hits, allowing viewers to vote on tracks and interact with one another via an integrated website, plus create animated versions of themselves that could also represent them on the TV screen.

    The revamp of MTV Hits never happened, but the ideas behind MyMTV are now being carried through in the creation of MTV Flux, which will replace VH2 later this year, with the latter channel's content migrating to VH1 and MTV2.

    "The launch of MTV Flux ushers in a new era in user-generated content and adds a whole new dimension to the concept of social networking," said Angel Gambino, MTV Networks UK and Ireland VP of commercial strategy and digital media.

    As well as being able to influence the playlist of MTV Flux, budding artists will be able to share their creations by uploading them to the Flux website in much the same as with MySpace. MTV was in the running to acquire that business, which has become the world's biggest social networking site, but was outbid by R. Murdoch's News Corp last year.MTV puts VH2 into ''Flux''
    26.07.2006

    MTV Networks UK and Ireland is bringing the curtain down on its VH2 music channel and replacing it with a new user-generated, audience-scheduled proposition called MTV Flux.

    The move reflects not only how the alternative music featured on VH2 has become move mainstream since the channel launched in 2003, but how MTV believes its viewers are changing too, demanding more control over what they watch.

    The Viacom-owned company's plan for an audience-driven channel was revealed at the Edinburgh International Television Festival last August by Michiel Bakker, executive VP and MD of UK, Eire and Nordic.

    Bakker said the project, then known as MyMTV, would take the place of existing channel MTV Hits, allowing viewers to vote on tracks and interact with one another via an integrated website, plus create animated versions of themselves that could also represent them on the TV screen.

    The revamp of MTV Hits never happened, but the ideas behind MyMTV are now being carried through in the creation of MTV Flux, which will replace VH2 later this year, with the latter channel's content migrating to VH1 and MTV2.

    "The launch of MTV Flux ushers in a new era in user-generated content and adds a whole new dimension to the concept of social networking," said Angel Gambino, MTV Networks UK and Ireland VP of commercial strategy and digital media.

    As well as being able to influence the playlist of MTV Flux, budding artists will be able to share their creations by uploading them to the Flux website in much the same as with MySpace. MTV was in the running to acquire that business, which has become the world's biggest social networking site, but was outbid by R. Murdoch's News Corp last year.

  2. #2
    Junior Member Teacher
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    DECI ,se pare ca un canal de exceptie ,cum este VH2, va fi inlocuit cu un SMS CHANNEL!BAD IDEEA!
    TOP MAN IS THE BEST MAN!

  3. #3
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    Default update...

    When Buggles launched MTV in 1981 by telling viewers that "video killed the radio star", it heralded a revolution that altered the television landscape forever. But now the station, which marks its 25th birthday next week, is taking drastic action as the internet threatens to turn the tables and turn it from hip to old hat.

    In an attempt to stem the flow of viewers away from television, MTV is expected to announce today a new station where viewers will be given the power to control what goes on the screen. Called Flux, the channel will feature video clips sent in by members of the audience, let them vote on what programmes they will see next and allow them to chat with each other live on national television. The station will be backed up by an extensive website, which it hopes will help to generate a sense of community and give MTV a stronger foothold in the online world.

    Although none of the individual aspects of Flux are new - home video has been a mainstay of light entertainment for years, and on-screen text messng is already exploited by shows such as Big Brother - it is thought to be the first time that any station in the world will have integrated such aspects so closely, and for such a broad audience.

    "It's about reaching new audiences, it's about communicating to 16-35-year-olds that MTV is innovative, that we're thinking of new formats and new kinds of programming," says Angel Gambino, vice president at MTV Networks UK.

    Launching in early September, the channel will target young adults who are "very passionate music people", according to Ms Gambino. "They're 18 years old and up, and more into independent music. But probably, as the audience expands, it will get more mainstream," she said. The industry knows this is a crucial time for the pioneering music channel. With websites like MySpace helping create buzz around artists like Lily Allen and the Arctic Monkeys, the power base of broadcasters has already been dealt a severe blow.

    Net companies are already benefiting from the ability to tune in to the rapidly changing tastes of young viewers turned off by traditional TV. "We can respond quicker," said Ben Richards of Ya*oo Music, Europe's biggest online music broadcaster. "We can see what people are searching for and what they're talking about." This is the kind of market which MTV hopes to tap in to, though some experts are privately sceptical about the chances of success. Interactive TV has been long-heralded by broadcasters, but has mainly succeeded in areas such as late-night quiz channels and soft porn phone-in stations.

    "Interactive TV has been a bit of a damp squib so far, but it's muddled to think that red-button services are the only way of interacting with the television," said David Docherty, a former director of new media at the BBC. "Bebo and MySpace have parked their tanks on the lawn by letting bands put their music videos online - which is core MTV territory. In a way they should be kicking themselves for not doing this kind of service 18 months ago ... but they're powerful enough and ugly enough to claw it back." There are other questions surrounding the project, including whether it will get enough video from users in the first place to warrant the "user-generated" tag. While popular video websites like YouTube carry hordes of clips, much of it infringes copyright laws or consists of the sorts of music videos which MTV already shows. Flux will employ a team of editors and producers to filter the incoming clips and compile the best ones - but very few of the millions of visitors will be content creators in the first place.

    The company said it has several hundreds of hours of material already, and expects between 10% and 20% of users to actively contribute. But those figures may be optimistic, say experts. "There are other sites where you can see video clips," said Mr Richards. "But you have to keep the standard high. If you cast the net wide you'll always get enough material, but it's the quality that counts."

    A survey this year by the internet giant Google claimed that Britons were now spending more time online than watching the television. That change is also signalled by the fact that Flux will be replacing VH2, another spinoff station devoted to older viewers.

    But despite some concerns, MTV is pinning its hopes on the concept. Flux will launch first in Britain this autumn, but could spread further afield if it proves a success. American TV executives are already eyeing up the format, and the interactive elements could be brought across to the company's other stations, such as VH1 and the children's channel Nickelodeon.

    The company's European chief, Michiel Bakker said Flux "might be the redefinition of our television channels", a move forced by the impending threat from rivals. The social networking website MySpace, which is now owned by R, Murdoch, already boasts 87 million users worldwide and is thought to be planning incursions into printed media, mobile phones and television. But MTV executives believe they have the edge over rivals. "We have better relationships with the record labels - right now the music industry doesn't make anything directly from MySpace," Ms Gambino said. "Doing TV isn't as easy as it looks. There's a lot of user-generated content out there, but knowing how to encourage, develop, promote and schedule it is a different matter."

    MTV's first playlist in 1981

    1 Buggles Video Killed the Radio Star

    2 Pat Benatar You Better Run

    3 Rod Stewart She Won't Dance

    4 The Who You Better You Bet

    5 PhD Little Susie's On The Up

    6 Cliff Richard We Don't Talk Anymore

    7 The Pretenders Brass in Pocket

    8 Todd Rundgren Time Heals

    9 REO Speedwagon Take it on the Run

    10 Styx Rockin the Paradise

  4. #4
    MuSic & So mucH MoRe! Expert
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    Ca sa vedeti mai mult despre ce este vorba, mutati antenele la 12.5 vest si langa MTV Italia veti gasi Flux...
    este fta si muzica destul de indie...
    Enjoy!
    DVB-S:
    Offset Emme Esse (Alu.) 1.25
    Offset Emme Esse (Alu.) 1.15
    Prime focus (Alu) 1.50m, 1.90m
    Offset 1.50m Fe, Triax TDS 1.10m, Visiosat BIG-BISAT, TechniSat SATMAN 85cm, Gibertini OP100L, etc
    Offset 35.cm (Camping), Triax BSKYB (72x58 cm), etc
    DM 800 HD V2, DM 500 V2, DM 800 HD, Amiko X-Finder, GigaBlue 800 HD, Sab Sky 4800 Mini Hd,
    Abo: Focussat, Dolce, HD+, TivuSat, Freesat, etc.
    DVB-T:
    TechniSat MultyMedia TS 1, Televes DAT HD, DIGIALITY OUTDOOR ANTENNA, etc

  5. #5
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    Default

    .... Atlantic Bird 1 at 12.5°W

    12545H SR 17454

    Flux.TV (mie, pe SRT6355 i-mi apare XXXX)


    ....apartinind de MTV Italia



 

 

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