DISCOVERY CHANNEL and Premiere extend exclusive partnership until 2009
* Exclusive broadcast via cable, satellite and in the new television standard IPTV.
Premiere and Discovery Communications Germany have extended their exclusive contract until March 2009. DISCOVERY CHANNEL will therefore continue to be broadcast exclusively on Premiere in Germany. The exclusivity agreement also applies to distribution via IPTV, the new television standard and basis for the Internet Protocol (IP). DISCOVERY CHANNEL, the most well-known docutainment channel worldwide, is also one of Premiere’s most popular thematic channels. DISCOVERY CHANNEL shows appealing and gripping reports and documentaries on adventure, nature, science and technology themes. The channel presents over 300 new documentaries as German premieres every year.
Hans Seger, Head of Fiction and Special Interest at Premiere AG: "DISCOVERY CHANNEL will continue to be shown exclusively on Premiere – via cable, satellite and the new television standard IPTV. Only Premiere lets you discover the world so easily from the comfort of your living room. Our subscribers can look forward to an outstanding and diverse range of documentaries over the coming years as well. "
Dr. Patrick Hörl, Vice president and Country Manager Discovery Networks Germany: "DISCOVERY CHANNEL is an important staple of the pay-TV business in Germany, attracting viewers who enjoy high-quality factual entertainment. Throughout the years, Premiere has been a loyal partner providing a stable home for DISCOVERY CHANNEL and its fans."
July 28, 2006 marks DISCOVERY CHANNEL's tenth birthday in Germany. To celebrate this anniversary together with its viewers, the channel will be showing a full day of birthday programming with the best productions from the last ten years. Three further channels from the Discovery family have also been launched exclusively on Premiere over the last three years: the animal documentary channel ANIMAL PLANET on March 31, 2004, DISCOVERY GESCHICHTE on March 31, 2005 and, following a test phase of three months, Discovery HD on January 28, 2006.
DISCOVERY CHANNEL is part of PREMIERE THEMA, which offers a varied range of documentaries, children's programming, music, soft adult entertainment and movie channels for fans of sci-fi, action, Hollywood classics and Heimatfilms. From August 1, 2006, PREMIERE THEMA's 14 TV channels and 21 audio channels will be available from only EUR 9.99 per month.
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