Cartoon Network to Launch Dedicated Feed in Korea
Turner Broadcasting System (TBS) is working with the South Korean media company JoongAng Ilbo (JAI) to launch Cartoon Network Korea later this year featuring a mix of Korean and international animation.
In compliance with Korean broadcast regulations, JAI’s JoongAng Broadcasting Corporation (JBC) will own the majority stake in the 24-hour kids’ network, with TBS holding a 49-percent stake. “To successfully operate in a highly developed market such as Korea, it is imperative to enter into an alliance with a local partner,” noted Ron Lee, the VP of Turner Broadcasting System Korea. “In JoongAng Ilbo, we are partnering with an acknowledged leader in the Korean media business. The partnership is a natural extension of our long-standing relationship with JAI and is further strengthened by JAI’s deep understanding of our brand philosophy. By making this strategic investment to create a unique kids’ entertainment channel in Korea, we are demonstrating our commitment to cater to the specific viewing preferences of the young Korean audience.”
The Korean-language channel will launch this year. “Cartoon Network Korea will combine the unique strengths of both partners, and will build on our unrivalled knowledge and expertise to create a kids’ channel that will raise the bar and set new standards of excellence in the kids’ entertainment genre,” commented Mun-Yeon Kim, the president and CEO of JBC. “Cartoon Network Korea will offer a variety of multi-genre animation titles from its world-renowned library, and will provide more than just Japanese titles or a single style of animation genre.”
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