Bundesliga live for all fans in Germany: Unity Media, arena and Premiere agree on distribution and marketing partnership in cable.
The new Bundesliga channel arena will in future also be available in cable throughout Germany. Subscription TV provider Premiere is to market arena in cable and from a technical perspective will reach around 9.6 million cable TV households in the Kabel Deutschland region. At the same time, the cable operators ish, iesy and Tele Columbus, subsidiaries of the arena parent company Unity Media, will also offer their customers Premiere packages directly. arena and Premiere have concluded a distribution and marketing contract to this effect. Via Premiere, ish, iesy, Tele Columbus, Kabel BW and smaller cable operators, arena reaches practically all cable customers in Germany. arena has secured national distribution via satellite with its own system.
Premiere is to broadcast the offering from broadcaster arena unchanged and is to offer individual subscriptions for € 14.90. In all cable networks, in future in addition to the arena and Premiere individual offers there will also be attractive combined offers. Premiere, ish and iesy will announce further price and product details shortly. The satellite offering from arena will be unaffected by the cooperation agreement.
“We are delighted with this breakthrough, which makes the offering for all cable customers in Germany more attractive. Only customers of ish and iesy can receive arena, Premiere and also Internet and telephony from a single source,” says Parm Sandhu, CEO of Unity Media.
“We are keeping to our promise of making the arena channel and the football Bundesliga available to all fans via cable and satellite, and of going on air in August with a unique product,” says Dejan Jocic, Managing Director of arena.
”The Premiere-arena offering is good news for hundreds of thousands of football fans and particularly for Premiere’s subscribers,” says Dr. Georg Kofler, CEO of Premiere. ”For many Premiere subscribers, this basically means that nothing will change next season. With arena on Premiere, also in future they can enjoy the Bundesliga live.“
* Cable customers should contact their cable operator (ish, iesy, Kabel BW or other) or Premiere. Existing decoders can still be used in cable, and an existing Smartcard can be activated within a few minutes. New customers can receive decoders and Smartcards from Premiere, their cable operator or in retail stores.