4 million DTT receivers sold in Italy
According to research published by GFK Eurisko, 4 million DTT receivers have been sold in Italy. Of these, more than half have purchased with the government subsidy made available to households in 2004 and 2005.
Sales of DTT receivers was quite strong in 2005. Between January-November 2005, 2.6 million DTT receivers were sold, of which almost all are MHP-enabled. The pre-payment DTT service offered by Mediaset and La7 proved popular and encouraged the sale of MHP-enabled set-top boxes.
Viewers also found the content on the DTT platform appealing, especially the sports and reality TV offerings.
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