World Cup helps TF1, M6 ad gross revenues

French commercial television broadcasters TF1 and M6 reaped total gross advertising revenue of 99.8 million euros ($127.6 million) from the World Cup, French newspaper La Tribune reported on Tuesday.

Citing figures from advertising forecaster Yacast France, La Tribune said that 183 companies advertised on both channels for the World Cup between June 9 and July 9 representing 2,286 commercials. There was no break-down of the figures.

Both TF1 and M6 declined to comment on the report.

TF1, France's biggest commercial TV broadcaster, has spent 110 million euros for the rights to broadcast 24 of the best matches, including those with the French national team.

TF1 had said after the French team beat Togo, qualifying for the second round, that it expected advertising receipts to rise to some 70 million euros.

The company would not provide a fresh estimate on Tuesday. "We stick to what we said on June 26," a TF1 spokesman said.

An M6 spokesman said the group, which spent 27 million euros to broadcast 31 World Cup games, was "above initial targets" in terms of advertising revenue but he did not say what these targets were.

Italy beat France 5-3 on penalties in the World Cup final on July 9 after the the two teams finished level at 1-1 after extra time.

By 1019 GMT, TF1 shares were up 0.15 percent to 26.1 euros and M6 shares were down 0.40 percent at 25 euros, outperforming the European media sector <.SXMP>, which was off 0.7 percent.