TuTv offers Spanish VoD package
Despite the recent hiccup in the relationship between Spanish-language broadcasters Televisa and Univision, their joint venture TuTv is ticking along and making a package of 100 Spanish films available via video-on-demand.
Cable and satellite operators that carry the TuTv bouquet of channels will be able to access the package, which spans classic and contemporary film under the genres of comedy, drama, romance, science fiction, westerns and action/adventure.
In August, Cox Communications will be the first distributor to offer the films. Five will be available to subscribers at any given time, and will be available to TuTv affiliates free of charge.
TuTv distributes five Spanish-language channel brands: Mexican cable channel De Pelicula; classic Mexican film channel De Pecula Clasico; youth lifestyle and music channel Telehit; Latin music channel Ritmoson Latino; and Bandamax, featuring music and original programming focused on Regional Mexican, a popular genre of US Hispanic music.
"Distributors have repeatedly asked for VoD programming for the Latino audience. We are now offering to the US Hispanic pay TV audience movies from the Grupo Televisa library," said Carlos Madrazo, chief financial officer of TuTv.
"This movie package will be a big addition to the existing supply and will help when it comes to signing up Hispanic subs."
At the end of June Univision accepted a US$12.3bn bid from a group of investors, including billionaire Haim Saban, rebuffing Televisa's own bid in the process. The Mexican broadcaster then decided last week to sell its 11% stake in Univision, freeing it up to pursue other US ventures with new
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