Discovery Channel number one in Asia
Discovery Channel is the number one regional cable and satellite channel in Asia for the ninth consecutive year for past month, past week and yesterday viewership, according to the latest quarterly Pan-Asian Cross Media Study (PAX) conducted by Synovate.
The PAX survey was conducted in 11 Asian markets—Bangkok, Hong Kong, India, Jakarta, Kuala Lumpur, Manila, Seoul, Singapore, Sydney, Taipei and Tokyo—studying the media habits of wealthy urban viewers aged 25 to 64.
Discovery was also the most watched regional TV channel amongst Business Decision Makers (BDMs), Professional, Manager, Executive, Business Men (PMEBs) and “high net worth individuals.” The channel also reaches 30 percent of top management viewers on a weekly basis.
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