NDS betting for Sky Italia
• NDS partners with SKY Italia to launch first ever interactive betting platform for the Italian market, allowing SKY Italia customers to bet from the comfort of their living rooms.
• Platform gives Sky Italia viewers the ability to place bets through two of Italy’s leading bookmakers, Snai and Italbet, across a range of sports and betting combinations.
• Middleware solution provides attractive and easy navigation of bookmakers’ betting systems.
• Bets are secured with NDS’s leading encryption technology; system includes robust parental control features.
NDS, the leading provider of technology solutions for digital pay-TV, today announced that it has launched the first ever interactive television betting platform for the Italian market in partnership with SKY Italia. The platform allows SKY Italia’s customers to securely place bets on a range of sports through two of Italy’s leading bookmakers, Snai and Italbet, from the convenience of their television sets. By clicking a button on their remote control, customers will be given the choice of betting through both operators’ betting systems, providing that they already have a valid account with the selected operator. Viewers will then be able to choose from a range of sports bets, which are updated in real time as new betting opportunities arise.
NDS developed a specific technology infrastructure and tools for the project. The system’s platform is directly linked to each bookmaker’s back-end system, from where it converts the relevant data into a broadcasting signal which is sent to users’ set-top boxes (STB) through SKY Italia’s satellite network. The data resides in the STB, where it is updated in real time and displayed through a unique navigation system that enables users to view all the available bets in a categorized menu. When a user places a bet, the information is encrypted and sent securely through a telephone line back to the bookmaker, with users receiving a confirmation receipt on their television screen.
Jesper Knutsson, VP Interactive TV of NDS commented, “We are very pleased to be partnering with SKY Italia on an industry first in Italy. Our middleware provides a very intuitive and attractive user experience, giving SKY Italia’s customers a full range of sports bets that are normally only available through a betting shop or online. This should open the market to more casual betters, who may not otherwise have participated in these activities. In addition to the ease of use, the strong encryption and parental control features make it a very safe offering for consumers.”
Ivano Airoldi, Director Business and Interactive of SKY Italia said, “This is a fantastic product and we are very grateful to be working with NDS, an established leader in the field. Our customers will now be able to enjoy the convenience of placing bets on sporting events through the comfort of their own home. This makes the entire process easier and attracts an entirely different type of audience to the market, something which our bookmaking partners will find very compelling. Utilizing NDS’s encryption technology and expertise in designing advanced middleware solutions, we have delivered a very attractive offering which we will continue to develop moving forward.”
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