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  1. #1
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    Default Radio21 isi mentine pozitia de leader in Bucuresti

    Rezultatele Studiului de Audienta Radio in Bucuresti
    Audienta zilnica neta - Daily Reach
    TOTAL 1.170.500
    Radio 21 384.200
    Kiss FM 323.600
    Radio Romania Actualitati 304.100
    Pro FM 157.900
    Europa FM 146.500
    Radio Romania Regional 94.500
    Radio Romantic 82.800
    Radio Guerrilla 49.100
    Radio Deea 43.700
    Magic FM 36.400
    Radio Total 30.100
    InfoPro 20.100
    Radio Romania Cultural 19.000
    National FM 9.900
    City FM 9.000
    Radio Romania Muzical 8.600
    RFI Romania 5.100
    Others 96600

    Cota zilnica de piata - Market Share (%)
    TOTAL 100
    Radio 21 22,4
    Radio Romania Actualitati 20,7
    Kiss FM 14,9
    Europa FM 8,7
    Pro FM 7,7
    Radio Romania Regional 6,2
    Radio Romantic 4,3
    Radio Guerrilla 2,3
    Radio Deea 2,2
    Magic FM 1,7
    Radio Total 1,4
    InfoPro 0,8
    Radio Romania Cultural 0,7
    City FM 0,7
    Radio Romania Muzical 0,4
    National FM 0,4
    RFI Romania 0,1
    Others 4,3

  2. #2
    aleksutz
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    Stie cineva cum fac astia masuratorile astea? Intreaba pe strada? sau cum afla ei cate radiouri sunt pornite pe frecventa respectiva?

    Intreb pentru ca nu stiu absolut nici o persoana care sa asculte radio Romantic, care se afla pozitionat destul de bine. Din cate imi amintesc tocmai pt ca avea audienta mica voiau sa il schimbe in ANtena FM.

  3. #3
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    D2D , adica Door2Door

    Esantionul a avut un volum de 11.888 de persoane, cu o eroare de esantionare de +/- 0.9%. Cercetarea s-a desfasurat prin interviu direct, asistat de operator, conform metodologiei day after recall, recomandata de EBU si ESOMAR.

 

 

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