Extreme Sports goes encrypted on Sky
Extreme Sports Channel has joined Sky's "News & Events Mix" package under a new agreement between the broadcasters.
The pair will also work together on "joint marketing activities" to promote the channel to Sky's subscriber base.
"This agreement is a perfect example of the way in which we work with niche channels to cement Sky's appeal amongst segmented audiences and enhance the diversity and quality of content in our retail packages," said Nicola Bamford, Sky's director of channels and operations.
Up until now, Extreme Sports has been available as a free-to-air service.
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