TiVo, the US pioneer of the digital TV recorder, has launched what it claims is a revolutionary service that will deliver broadband video directly to subscribers' television sets.

Called TiVoCast, the new offering turns web video into TV by bringing leading broadband content—until now only available on the PC—to the small screen.

As part of the launch, TiVo has reached new agreements with many leading video content providers, including the National Basketball Association, the Women's National Basketball Association, The New York Times, Heavy.com, iVillage and CNET.

The wide variety of content will include music, news analysis, reviews of technology products, basketball showcases, features on beauty, fashion, parenting, relationships and other female-oriented areas, consumer advice and political commentary.

TiVo CEO Tom Rogers said: "The range and quality of broadband video is exploding on the web, but it's not TV until it is on the TV. With the TiVoCast service we are once again transforming the television experience by bringing the rapidly expanding array of video content on the internet into the living room".

Tara Maitra, TiVo's vice-president of programming, added: "The TiVoCast service provides niche networks and broadband content suppliers, for which the economics of television distribution might not make sense, a way to connect with audiences in the living room via their favourite medium for watching video, TV and TiVo".