BBC's World Cup interactive a success

Almost 2 million viewers went interactive on Sky over the first three days of the World Cup.

The BBC's red button service, which features alternative audio commentaries, extra video streams and news updates, was accessed by 1.8 million viewers from Friday to Sunday. The service also housed coverage of live cricket and golf matches not otherwise broadcast on the BBC's TV channels.

A BBC spokesperson denied that the popularity of its alternative audio streams signalled viewer ennui with long-standing commentator John Motson. "John Motson remains as popular as ever with fans. The interactive audio streams are about offering more choice to our viewers."

Although the service is also available via cable and Freeview, the spokesperson added that the BBC was unable to determine usage figures for those platforms.