Romania's Digital Cable Leases Capacity for Max TV Digital Platform on Eutelsat’s W2

Digital Cable Systems (DCS) of Romania has signed a contract for lease of capacity on the Eutelsat Communications (Euronext Paris: ETL) W2 satellite for Max TV, a pay-TV platform delivered by DCS to direct-to-home (DTH) antennas and cable systems in Romania.

Eutelsat said the arrival of Max TV on W2, joining 11 Romanian channels and pay-TV platforms from Albania, Bulgaria and Serbia further consolidates the company’s W2 video neighborhood for central Europe.

The five-year lease for one transponder on W2 is being used by DCS from May 30 to deliver a multiplex of 16 channels from its teleport and subscriber management center in Bucharest to cable and satellite homes Romania. The line-up includes Discovery Travel & Living, Discovery Science, Discovery Civilization, Viasat Explorer, Viasat History, TV 1000, Reality, AXN Sci-Fi, AXN Crime and TV Sports. The full commercial service is scheduled to be launched on 29 June.

DCS said in addition to commercializing Max TV to DTH homes, its objective is to target the one million homes in Romania connected to small and medium-sized analog cable networks. Using a trans-modulator located at cable headends to convert digital signals from the standard for satellite (DVB-S) into the standard for cable (DVB-C), and a set-top box in subscriber homes, DCS will be able to market premium digital channels and packages of digital channels to cable homes.

Giuliano Berretta, Eutelsat CEO, said the new contract with Max TV, which follows the launch on W2 of television platforms from Albania, Bulgaria and Serbia, underscores the continuing dynamic of digital television in central and eastern Europe where Eutelsat has built a longstanding market presence.

He added that in addition to hosting new channels for a growing audience of cable and satellite homes, W2's proximity from its 16 degrees East position to its Hot Bird satellites at 13 degrees East opens the opportunity to receive more than 400 free-to-air channels broadcasting from its prime video neighborhood with a single 90cm dish.