Advanced Digital Broadcast to supply advanced, high definition (HD), digital terrestrial set-top boxes for BBC, ITV, Channel 4 and Five high definition, digital television field trial.
Advanced Digital Broadcast, a leading supplier of digital TV systems and software solutions for interactive television, announced today that it has supplied set-top boxes to support BBC, ITV, Channel 4 and Five in the UK’s first high definition (HD) digital terrestrial television trial.
The trial will consist of a limited sample of 450 users and is expected to allow the broadcast partners to learn more about the complexities of transmitting in HD format, whilst presenting consumers with the opportunity to test this state-of-the-art television format which provides greater picture clarity. Participants will have access to this summer’s key sporting events, including football from the FIFA World Cup™ and tennis from the All England Championships at Wimbledon, all presented in crystal-clear HD format.
ADB has supplied its latest 3800T high definition product for the trial. The unit is an advanced, digital terrestrial set-top box incorporating High Definition (HD) television reception and H.264/MPEG4 Advanced Video Coding (AVC). The product enables television operators to optimise their broadcast bandwidth, whilst presenting consumers with the highest quality in sound and vision. The product features an advanced microprocessor, resulting in enhanced system performance and innovative feature-set, including fast channel decoding, HDMI™ interface for high-quality transfer of pictures to a HD ready TV set, and swift rendering of on-screen graphics and applications.
“ADB is delighted to support this prestigious trial in the United Kingdom”, said Philippe Lambinet, CEO of ADB. “The UK has led the roll out of digital television and it is fitting that consumers are given a taste of things to come. We believe that ADB was selected as a result of its successful participation in other European based HD trials and its ability to deliver new technology in very short timescales. We have reason to believe that high definition television will be a great success in providing consumers with greater picture clarity and an enhanced digital television service”.
About the HD trial.
The BBC, ITV, Channel 4 and Five are conducting the first trial high definition broadcasts on digital terrestrial television in the UK. Due to last about six months, the trial aims to test all technical aspects of delivering high definition to an aerial and to conduct audience research on high definition on DTT. The trial is a closed technical test under licence from Ofcom and is restricted to 450 households within the London transmission footprint.
The BBC's HD stream is being transmitted by National Grid Wireless and the ITV, Channel 4 and Five multiplex is being transmitted by Arqiva, both from Crystal Palace. Special DTT HD receivers have been made by selected consumer electronics manufacturers including Advanced Digital Broadcast (ADB). Siemens is supplying technical support to the BBC HD trial and Thomson has supplied coding, mux and playout to the ITV, Channel 4 and Five multiplex. The audience research is being conducted by TNS Media.
Advanced Digital Broadcast was founded in 1995 and is a leader in the design, development and supply of high-quality products to the world-wide digital television market. Following the release of its first product in 1997, the company has deployed over 7 million set-top boxes, across high-volume markets, incorporating the industry’s pioneering middleware, conditional access and hardware technologies.
Approximately 70% of ADB’s workforce is dedicated to engineering; developing products across all the digital television platforms including cable, Internet Protocol (IP), satellite and terrestrial.
ADB is headquartered in Geneva, Switzerland with its main Research and Development facility in Zielona Gora, Poland and Operations division in Taipei, Taiwan. ADB has local representation in Australia, Israel, Italy, Singapore, Spain, the Ukraine, the United States and the United Kingdom.
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