BSkyB wins licence to launch new sports channel.

British satellite TV operator BSkyB plans to launch another sports channel after winning a new TV licence from media regulator Ofcom.

The licence has been issued under the name Sky Sports 4. A BSkyB spokesman declined to comment on Friday.

BSkyB, which built itself into Britain's most popular pay-TV company largely on the back of top-flight soccer and other sports, already operates Sky Sports 1, 2, 3, and Xtra, as well as a dedicated sports news channel.

Along with English Premier League soccer, Sky also broadcasts cricket, rugby, darts, golf and boxing, as well as American sports including football and basketball.

BSkyB recently lost its exclusivity to broadcast Premier League soccer, but will show 92 matches for three seasons from 2007, while pay-TV company Setanta has the rights to 46.